I guess the best place to start is to figure out what a WOW factor is! When was the last time you experienced something and said WOW. That’s a WOW factor, and chances are it was something UNEXPECTED or something OUTSTANDING.
Every WOW factor is either UNEXPECTED or OUTSTANDING in some way. But when you put UNEXPECTED and OUTSTANDING together, that really creates an extreme WOW factor.
Watch this short video to learn more: